Underlying attributes are sometimes referred to as experience qualities because they are often perceived only during consumption.

Question

Quizplus · Accepted Answer

Underlying attributes are characteristics of a product or service that are not immediately apparent but are experienced during consumption. They may include things like the taste, texture, or aroma of food, the comfort or durability of a piece of furniture, or the reliability or ease of use of a product. They are therefore often referred to as "experience qualities" because they are not visible or tangible until the customer interacts with the product or service.

Underlying Attributes Are Sometimes Referred to as Experience Qualities Because