Objective quality refers to the quality of the product based on consumer perceptions.
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Q21: A signal is a characteristic that allows
Q22: A consumer looking for a particular color
Q22: Perceived quality refers to the quality of
Q23: Superordinate categories tend to be more detailed
Q24: Underlying attributes are visually apparent and easily
Q25: When a retailer offers a price-matching guarantee,they
Q28: Perceptual attributes are sometimes referred to as
Q29: Underlying attributes can only be learned through
Q30: The term branded variants is used to
Q31: Underlying attributes are sometimes referred to as
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