A signal is a characteristic that allows a consumer to diagnose something distinctive about an alternative.
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Q3: With attribute-based evaluation, consumers evaluate products based
Q4: Hedonic criteria pertain to economic aspects associated
Q17: Determinant criteria are the evaluative criteria that
Q18: The determinant criterion for a product remains
Q20: Consumers have unlimited ability to process all
Q22: A consumer looking for a particular color
Q23: Superordinate categories tend to be more detailed
Q24: Underlying attributes are visually apparent and easily
Q25: When a retailer offers a price-matching guarantee,they
Q26: Objective quality refers to the quality of
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