Young and inexperienced consumers rely more heavily on perceptual attributes than do older consumers.

Question

Quizplus · Accepted Answer

Younger and inexperienced consumers tend to rely more on perceptual attributes such as packaging, brand image, and advertising in their decision-making process, whereas older and more experienced consumers tend to consider other factors such as price, quality, and past experience with the product.

Young and Inexperienced Consumers Rely More Heavily on Perceptual Attributes