When consumers make a decision regarding which laptop to purchase,they consider features such as,hard-disk size,processor speed,weight,and screen size,as well as the benefits associated with these features.These features that consumers consider while assessing whether a particular laptop will satisfy their requirement can be best described as the _____ criteria.
A) evaluative
B) associative
C) recombinant
D) adaptive
E) accumulative

Question

Quizplus · Accepted Answer

Evaluative criteria are the features or attributes that consumers consider when evaluating a product or service. In this case, the features of hard-disk size, processor speed, weight, and screen size are all evaluative criteria that consumers consider when purchasing a laptop. Associative criteria are the features that consumers associate with a product or service, while recombinant criteria are the features that consumers combine or weigh against each other to make a decision. Adaptive criteria are those that may change over time, and accumulative criteria refer to benefits that accrue over time with repeated use of the product or service.

When Consumers Make a Decision Regarding Which Laptop to Purchase,they