Noncompensatory rules are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

Question

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Noncompensatory rules simplify the decision-making process by allowing consumers to focus on only one or a few important criteria, which is useful in low-involvement situations where consumers may not have the time or motivation to consider all options and attributes.

Noncompensatory Rules Are Often Used in Low-Involvement Situations Because These