When Gemma attended her high school reunion after a gap of fourteen years,she decided to wear an expensive designer dress even though a dress she bought at a sale was much more flattering.Gemma wanted to make a fashion statement and also wanted the dress to reflect her successful career as an editor for a well-known fashion magazine.Which of the following criteria is most likely responsible for Gemma's choice of dress?
A) Relative criteria
B) Rational criteria
C) Hedonic criteria
D) Egalitarian criteria
E) Utilitarian criteria

Question

Quizplus · Accepted Answer

Gemma's choice of an expensive designer dress despite a more flattering and cheaper alternative suggests that she is prioritizing the emotional and experiential value of the dress over its practical value. This aligns with the hedonic criteria, which emphasizes factors such as enjoyment, pleasure, and emotional fulfillment when making a decision. Her desire to make a fashion statement and reflect her successful career further supports this notion.

When Gemma Attended Her High School Reunion After a Gap