LAWN SPRINKLER SCENARIO
Mathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically.
-Refer to Lawn Sprinkler Scenario.Mathew bought the new sprinkler because it came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day.Which of the following evaluations is Mathew most likely to have employed while making his purchase decision?
A) Affect-based evaluation
B) Attribute-based evaluation
C) Content-based evaluation
D) Hedonic-based evaluation
E) Belief-based evaluation

Question

Quizplus · Accepted Answer

Mathew most likely used attribute-based evaluation because he considered the specific attributes of the sprinkler, such as its automated sensor, in making his purchase decision.

LAWN SPRINKLER SCENARIO Mathew Recently Installed a New Water Sprinkler for His Lawn