A consumer wants to purchase a new television.He has identified four determinant attributes for three brands he is considering and has given belief ratings for each.The evaluative ratings are indicated in the following table.Using a compensatory approach,determine the brand this consumer should select.

Question

A consumer wants to purchase a new television.He has identified four determinant attributes for three brands he is considering and has given belief ratings for each.The evaluative ratings are indicated in the following table.Using a compensatory approach,determine the brand this consumer should select.
A consumer wants to purchase a new television.He has identified four determinant attributes for three brands he is considering and has given belief ratings for each.The evaluative ratings are indicated in the following table.Using a compensatory approach,determine the brand this consumer should select.

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The Answer of A consumer wants to purchase a new television.He has identified four determinant attributes for three brands he is considering and has given belief ratings for each.The evaluative ratings are indicated in the following table.Using a compensatory approach,determine the brand this consumer should select.

A Consumer Wants to Purchase a New Television