The way a consumer judges the outcomes of an exchange is known as _____ fairness.
A) retributive
B) procedural
C) restorative
D) distributive
E) interactional

Question

Quizplus · Accepted Answer

Distributive fairness refers to the perception of whether the outcomes of an exchange are fair, which involves the distribution of resources or rewards. This can be a key factor in consumer satisfaction and repeat business. Retributive fairness involves punishment for wrong actions, procedural fairness refers to the perceived fairness of the process followed to make decisions, restorative fairness involves making victims whole after harm has been done, and interactional fairness focuses on the perceived fairness of the communication and treatment received in an exchange.

The Way a Consumer Judges the Outcomes of an Exchange