_____ costs are the costs associated with changing from one choice,such as a brand,retailer,or service provider,to another.
A) Switching
B) Transfer
C) Conversion
D) Shilling
E) Infiltrating

Question

Quizplus · Accepted Answer

Switching costs refer to the expenses or efforts that customers have to incur when switching from one product or service to another. These costs can include time, money, and psychological costs. For example, if a customer wants to switch from one telecom service provider to another, they may incur costs such as a penalty for breaking their previous contract, time spent researching new providers, and psychological discomfort associated with trying something new. Therefore, the best choice would be A) Switching.

_____ Costs Are the Costs Associated with Changing from One