A consumer chooses a competing choice,rather than a previously purchased choice,on the next purchase occasion.This behavior is called _____.
A) infiltrating
B) switching
C) hoarding
D) shilling
E) culture jamming

Question

Quizplus · Accepted Answer

Switching refers to the behavior of a consumer choosing a competing product over a previously purchased product on the next purchase occasion. Infiltrating, hoarding, shilling, and culture jamming are not related to this behavior.

A Consumer Chooses a Competing Choice,rather Than a Previously Purchased