Which of the following types of switching costs refers to the emotional and psychological consequences of changing from one brand/retailer/service provider to another?
A) Procedural switching cost
B) Financial switching cost
C) Relational switching cost
D) Transactional switching cost
E) Rational switching cost

Question

Quizplus · Accepted Answer

Relational switching costs refer to the emotional and psychological consequences of changing from one brand/retailer/service provider to another. This can include feelings of guilt, fear, or anxiety associated with changing from a known provider to an unknown provider, as well as emotional attachments to the provider or the provider's brand.

Which of the Following Types of Switching Costs Refers to the Emotional