Henry likes to have a burger for dinner on all weekdays.He visits Fries,a fast food chain,every evening except on days when he is stuck at work,and on such occasions he orders a sandwich from the office cafeteria.The amount of time and money that he spends for burger dinners at Fries is the _____ the fast food chain gets from Henry.
A) market share
B) customer share
C) brand share
D) retail share
E) segment share

Question

Quizplus · Accepted Answer

Customer share refers to the percentage of customers who choose a particular brand or chain over its competitors. In this case, Henry is a regular customer of Fries and only goes elsewhere on occasion. Therefore, the amount of time and money he spends at Fries represents their customer share. The other options (A) market share, (C) brand share, (D) retail share, and (E) segment share are not appropriate in this context.

Henry Likes to Have a Burger for Dinner on All