Most of the time Richard goes to a neighborhood general store for his groceries.He does not like the place,but it is very conveniently located and he just has to walk a few minutes to get there.Richard's buying behavior with regard to the neighborhood general store can be best described as customer _____.
A) disconfirmation
B) equity
C) inertia
D) intensity
E) entropy

Question

Quizplus · Accepted Answer

Richard's lack of enthusiasm for the store and his repetitive behavior indicate that he is in a state of customer inertia. He is not actively seeking out alternatives and is simply maintaining his current behavior due to the convenience factor.

Most of the Time Richard Goes to a Neighborhood General