Customer share represents a behavioral component that is indicative of customer _____.
A) apathy
B) equity
C) competence
D) loyalty
E) inertia

Question

Quizplus · Accepted Answer

Customer share, also known as share of wallet, refers to the percentage of a customer's total purchasing in a given category that is captured by a particular company. Customers who have a high customer share are loyal to a particular company and are more likely to continue to purchase from that company in the future. Therefore, customer share is indicative of customer loyalty.

Customer Share Represents a Behavioral Component That Is Indicative of Customer