Which of the following is a device that keeps track of the amount of purchasing a consumer has had with a given marketer and once some level is reached,a reward is offered usually in terms of future purchase incentives?
A) A commitment program
B) A customer share program
C) A consistency program
D) A loyalty program
E) A gift program

Question

Quizplus · Accepted Answer

A loyalty program is a marketing strategy designed to encourage customers to continue doing business with a company by offering rewards or incentives for their repeat purchases. These programs keep track of a customer's purchases and once a certain level is reached, they are rewarded.

Which of the Following Is a Device That Keeps Track