Which of the following characteristics of relationship quality indicates that a buyer treats a seller as an individual with unique desires and requirements?
A) Competence
B) Communication
C) Equity
D) Personalization
E) Trust

Question

Quizplus · Accepted Answer

The characteristic of relationship quality that indicates that a buyer treats a seller as an individual with unique desires and requirements is personalization. This means that the buyer recognizes the seller as a unique individual and treats them accordingly, tailoring their interactions and communication to the specific needs and preferences of that seller. Choice A (competence) refers to the seller's ability to deliver quality products and services, choice B (communication) refers to the quality of the communication between the buyer and the seller, choice C (equity) refers to the fairness and balance of the relationship, and choice E (trust) refers to the level of trust and confidence that each party has in the other.

Which of the Following Characteristics of Relationship Quality Indicates That