When it comes to running shoes,Brian is completely devoted to the Nike brand.He feels that the brand defines who he is.Brian's association with running shoes from Nike is an example of customer _____.
A) equity
B) inertia
C) empathy
D) apathy
E) commitment

Question

Quizplus · Accepted Answer

Brian's unwavering loyalty and emotional attachment to the Nike brand is an example of customer commitment. He identifies strongly with the brand and its products, which indicates a long-term relationship with the company.

When It Comes to Running Shoes,Brian Is Completely Devoted to the Nike