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The Portion of Resources Allocated to One Brand from Among

Question 91

Multiple Choice
The portion of resources allocated to one brand from among the set of competing brands is called _____. A) market share B) brand share C) customer share D) retail share E) segment share

The portion of resources allocated to one brand from among the set of competing brands is called _____.


A) market share
B) brand share
C) customer share
D) retail share
E) segment share

Correct Answer:

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