Consumers who will do everything possible to avoid doing business with a particular marketer are called _____.
A) market mavens
B) antiloyal consumers
C) disconfirming consumers
D) laggards
E) state-oriented consumers

Question

Quizplus · Accepted Answer

Antiloyal consumers are those who actively avoid doing business with a particular marketer or brand. Market mavens are consumers who have a lot of knowledge and influence in a particular market. Disconfirming consumers are those whose expectations are not met by a particular product or service. Laggards are consumers who are slow to adopt new products or technologies. State-oriented consumers are those whose purchasing decisions are influenced by their current mood or emotions.

Consumers Who Will Do Everything Possible to Avoid Doing Business