Which of the following firms would be least vulnerable to competitors?
A) A firm that offers generous return policies to its customers
B) A firm that offers attractive bargain deals to its customers
C) A firm that offers numerous loyalty programs to its customers
D) A firm that offers a unique purchasing experience to its customers
E) A firm that offers convenient purchasing experience to its customers

Question

Quizplus · Accepted Answer

A firm that offers a unique purchasing experience to its customers would be least vulnerable to competitors. This is because the unique experience cannot be easily replicated by competitors, thereby creating a competitive advantage for the firm. The other options such as return policies, bargain deals, loyalty programs, and convenience can be easily copied by competitors, making the firm vulnerable to losing customers.

Which of the Following Firms Would Be Least Vulnerable to Competitors