When a consumer tends to continue a pattern of behavior until some stronger force motivates him or her to change,it is called consumer _____.
A) inertia
B) share
C) apathy
D) equity
E) loyalty

Question

Quizplus · Accepted Answer

Consumer inertia refers to the tendency of a consumer to continue with a particular behavior or decision, even when superior alternatives are available. This behavior is often seen in consumers who are satisfied with their current choice or who are unwilling to invest time and effort in exploring other options. In order to break through this inertia, a stronger force, such as a new product or a significant life event, may be necessary to motivate the consumer to change. Therefore, the best choice among the options given is A) inertia.

When a Consumer Tends to Continue a Pattern of Behavior