Question 1

Contractualism reflects beliefs about the social acceptability of an act.

Accepted Answer

Relativism reflects beliefs about the social acceptability of an act.

Question 2

It is when societal goals are out of reach given the accepted means of achieving them that deviance occurs.

Accepted Answer

This is the basic premise of strain theory, which argues that when individuals cannot achieve their goals through legitimate means, they may turn to deviant behavior as an alternative way of achieving those goals.

Question 3

Culture jamming refers to attempts to disrupt advertisements and marketing campaigns by altering the messages in some meaningful way.

Accepted Answer

Culture jamming involves subverting or altering the messages of mainstream media or advertising in order to challenge consumerism and capitalist values. This can include parody, forging corporate logos, making satirical advertisements, or altering billboards in public spaces. The goal of culture jamming is to provoke critical thinking and raise social consciousness.

Question 4

Kleptomania is generally triggered by a strong compulsion and the inability of the consumer to fight the urge to shoplift.

Accepted Answer

Kleptomania is a disorder characterized by a recurrent urge to steal items that are not needed for personal use or for their monetary value. This urge is typically accompanied by tension before the theft and a sense of relief or pleasure during the act of stealing. People with kleptomania often feel guilty, embarrassed, or ashamed after the theft and may have difficulty resisting the urge to steal again in the future. The compulsion to steal is not driven by financial need or a desire for the stolen items, but rather by an uncontrollable impulse that overrides rational thought and decision-making.

Question 5

Purchasing and using a product for a day before returning it for a refund is a practice known as retail borrowing.

Accepted Answer

Retail borrowing is a common practice where consumers purchase products with the intention of using them for a short period before returning them for a refund. This is generally considered unethical and can be harmful to businesses, as they may have to bear the cost of restocking and loss of value.

Question 6

Consumer misbehavior and consumer problem behavior are synonymous and can be used interchangeably.

Accepted Answer

Consumer misbehavior is used to describe behavior deliberately harmful to another party in the exchange process.Consumer problem behavior refers to behaviors that are seemingly outside of a consumer's control,such as compulsive shopping.One way to distinguish between consumer misbehavior and consumer problem behavior is to consider the issue of self-control.

Question 7

Consumer misbehavior expedites the flow of consumption activities.

Accepted Answer

Consumer misbehavior disrupts the flow of consumption activities.

Question 8

Deontological evaluations focus on the consequences of behaviors and the individual's assessment of those consequences.

Accepted Answer

Teleological evaluations focus on the consequences of the behaviors and the individual's assessment of those consequences.

Question 9

When consumer misbehavior is the outcome of a deliberate decision-making process that weighs the risks and rewards of the behavior,it is referred to as opportunism.

Accepted Answer

Opportunism refers to a deliberate decision-making process where consumers weigh the risks and rewards of their behavior before engaging in it. This can include seeking out discounts or deals, exploiting loopholes in policies, or engaging in fraudulent activities.

Question 10

Adolescents tend to consider shoplifting as being more ethical than do adult shoppers.

Accepted Answer

Research suggests that adolescents may have different moral and ethical perspectives compared to adults, often viewing certain behaviors like shoplifting with less severity due to developmental factors and peer influence.

Question 11

Consumers who engage in retail borrowing decrease product costs.

Accepted Answer

Consumers who engage in retail borrowing increase product costs.

Question 12

Moral equity represents beliefs regarding an act's fairness or justness.

Accepted Answer

Moral equity is concerned with the fairness or justness of an act or situation. It is a crucial aspect of moral reasoning and the evaluation of ethical dilemmas. Therefore, the statement "Moral equity represents beliefs regarding an act's fairness or justness" is true.

Question 13

Attribution theory explains why groups of people replace one set of acceptable norms with another set that others view as unacceptable.

Accepted Answer

Differential association explains why groups of people replace one set of acceptable norms with another set that others view as unacceptable.

Question 14

Teleological evaluations focus on how people accomplish their goals.

Accepted Answer

Deontological evaluations focus on specific actions.As such,deontology focuses on how people accomplish their goals.

Question 15

Dysfunctional fan behavior refers to abnormal functioning relating to sporting event consumption.

Accepted Answer

Dysfunctional fan behavior includes acts such as violence, aggression, excessive drinking, and verbal abuse towards other fans or players. It is considered abnormal and inappropriate in the context of sporting events.

Question 16

In consumer misbehavior,consumers seek to maximize the benefits they receive from an action while maximizing their own costs.

Accepted Answer

In consumer misbehavior,consumers seek to maximize the benefits they receive from an action while minimizing,or eliminating,their own costs.

Question 17

Consumer problem behavior refers to behaviors that are seemingly outside of a consumer's control.

Accepted Answer

Consumer problem behavior is often characterized by actions that an individual engages in despite negative consequences or the desire to stop. These behaviors can include addictive or compulsive behaviors such as overspending, substance abuse, or binge-eating, among others.

Question 18

Consumers tend to view the act of illegal downloading as less morally ethical and socially acceptable when the motivation for the act is primarily based on hedonic value than if the motivation is based on utilitarian value.

Accepted Answer

Consumers tend to view the act of illegal downloading as less morally ethical and socially acceptable when the motivation for the act is primarily based on utilitarian value than if the motivation is based on hedonic value.

Question 19

Compulsive shoppers tend to focus on the mental highs associated with "the hunt," whereas compulsive buyers feel the need to buy.

Accepted Answer

Compulsive shoppers enjoy the process of searching and finding new items, while compulsive buyers have an overwhelming urge to make purchases regardless of the enjoyment they get from the process.

Question 20

Relativism refers to beliefs about the violation of written (or unwritten)laws.

Accepted Answer

Contractualism refers to beliefs about the violation of written (or unwritten)laws.

Quiz 16: Consumer and Marketing Misbehavior