Creative Advertising Corp.wants its 100 employees to work together around specific clients yet maintain an equal emphasis on alignment with their skill specializations (advertising, graphics, copywriting and public relations).Which of the following organizational structures would work best for Creative Advertising Corp.?
A)Matrix structure that overlays a geographic and client structure
B)Simple structure
C)Network structure
D)Client-based divisionalized form
E)Matrix structure that overlays project teams with a functional structure

Question

Quizplus · Accepted Answer

A matrix structure that overlays project teams with a functional structure would be the best choice for Creative Advertising Corp. as it allows employees to work together around specific clients while maintaining their skill specializations. This structure combines both a project-based and functional-based approach, allowing for increased collaboration and specialization. Additionally, it allows for a more flexible response to changing client needs and market conditions.