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A Fertilizer Company with Salespeople in Remote Operation Locations Recently

Question 141

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A fertilizer company with salespeople in remote operation locations recently introduced e-mail throughout the company.Previously, salespeople received most information through formal communication channels and the annual sales meeting with many salespeople complained that they were kept in the dark about company activities.Now that the e-mail system is in place, salespeople receive most of their information informally through this network and none of them complain about isolation from company information.Additionally, senior executives recently intervened to stop false rumors that the fertilizer company might be acquired by a larger chemical company.Using your knowledge of organizational grapevines, explain what might have happened in this company had the salespeople not had access to an e-mail network.

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The e-mail network is a natural channel ...

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