The purely rational model of decision making is rarely practiced in reality because:
A)it ignores the fact that problems must be defined before alternatives are chosen.
B)it assumes that human beings make decisions based on their emotions.
C)it assumes that people are efficient and logical in their information processing.
D)it ignores the fact that people evaluate their decision after an alternative has been chosen and implemented.
E)None of the above.

Question

Quizplus · Accepted Answer

The purely rational model assumes that people are efficient and logical in their information processing, which is rarely the case in reality as people often have limited time and cognitive resources to make decisions. They may also have biases and preferences that affect their decision-making process.

The Purely Rational Model of Decision Making Is Rarely Practiced