If customer satisfaction doesn't always lead to customer loyalty, firms may need to focus additional effort on __________ strategies.
A)remediation
B)retention
C)rework
D)repatriation
E)reprocessing

Question

Quizplus · Accepted Answer

Customer satisfaction is important but does not guarantee customer loyalty. Therefore, firms need to focus on retaining their customers through retention strategies that go beyond just satisfying their needs. These strategies could range from loyalty programs to excellent customer service, personalized offerings, and other value-added benefits that could foster a long-term relationship with the customers.

If Customer Satisfaction Doesn't Always Lead to Customer Loyalty, Firms