The method of pricing a business loan that contends that a bank should take the whole customer relationship into account when pricing each loan request is the:

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The method of pricing a business loan that takes the whole customer relationship into account is known as customer profitability analysis. This approach considers the potential long-term value of the customer relationship, including their likelihood to take additional loans or use other banking services, and prices loans accordingly.

The Method of Pricing a Business Loan That Contends That