Which of the following holds true regarding relationship marketing?
A)It applies only to individual consumers and employees.
B)It affects distributors as well as other types of corporate partnerships.
C)It does not allow marketers and customers to customize their communication.
D)It is a buyer-seller communication in which the marketer controls the amount and type of information received from a customer.

Question

Quizplus · Accepted Answer

Relationship marketing applies not only to individual consumers and employees, but also to distributors and other types of corporate partnerships. It involves building long-term relationships with these various groups through effective communication, customization, and mutual benefits.

Which of the Following Holds True Regarding Relationship Marketing