Match each definition to the corresponding term.
-"Word-of-mouth" advertising that has grown in effectiveness with the advent of the Internet is called _____.
A)utility
B)buzz marketing
C)exchange process
D)seller's market
E)buyer's market
F)marketing myopia
G)social responsibility
H)relationship marketing
I)person marketing
J)place marketing
K)event marketing
L)organization marketing
M)interactive marketing
N)lifetime value of a customer
O)social marketing
P)one-to-one marketing
Q)strategic alliances
R)not-for-profit organizations
S)ethics
T)mobile marketing
U)wholesalers
V)transaction-based marketing

Question

Quizplus · Accepted Answer

"Buzz marketing" refers to word-of-mouth advertising, which has become more powerful with the growth of the internet.

Answer: T
 "Mobile marketing" refers to marketing to consumers via their mobile devices, such as through text messaging or mobile apps.

Answer: N
 The "lifetime value of a customer" is the potential revenue that a customer will bring to a business over the course of their relationship with that business.

Answer: P
 "One-to-one marketing" is a strategy that involves tailoring marketing efforts to the individual needs and preferences of specific customers.

Answer: R
 "Not-for-profit organizations" are organizations that are not operated for the purpose of making a profit, but rather for some other social or humanitarian purpose.

Answer: S
 "Ethics" refers to the principles and standards of behavior that govern the conduct of individuals and organizations.

Answer: U
 "Wholesalers" are intermediaries who buy goods in bulk from manufacturers and then sell them to retailers or other businesses.

Match Each Definition to the Corresponding Term