The process of reducing consumer demand for a product to a level that a firm can reasonably supply is called __________.

Question

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Demarketing is the process of reducing demand for a product to a level that a firm can reasonably supply. It is used by firms when they cannot keep up with consumer demand due to production constraints, supply chain issues, or other factors. The goal of demarketing is to manage demand without losing customers, by encouraging them to choose alternative products or services, use the product less frequently, or delay purchase until supply is available.

The Process of Reducing Consumer Demand for a Product to a Level