When Kevin analyzes recent data from the U.S.Census Bureau to uncover new markets for his firm's product,he is engaging in:

Question

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Environmental scanning involves gathering and analyzing information about external forces that may affect a company. In this case, Kevin is analyzing census data to identify potential markets for his firm, which falls under the scope of environmental scanning. Demarketing is the opposite of marketing, where a company aims to decrease demand for a product, while time-based competition focuses on improving manufacturing and delivery times to gain a competitive advantage. Marketing management refers to the overall process of managing and executing marketing strategies.

When Kevin Analyzes Recent Data from the U