Target Inc.,an online marketing company that designs marketing campaigns for firms,is developing a social media marketing plan for a consumer goods company.The development team has created the entire plan and is now trying to compile the salient features of the plan that cites the reasons for adopting it.The development team is writing the _____ of the marketing plan.

Question

Quizplus · Accepted Answer

The executive summary is a brief overview of the entire marketing plan, highlighting the main points, and detailing the reasons for adopting the plan. It is usually written after the marketing plan is complete and provides a snapshot of the entire plan.