Fred purchased six paperbacks from books2u.com three months back.This week,when he logged on to books2u.com,the home page had his name and recommended 6 new books on his favorite topics.This is an instance of:

Question

Quizplus · Accepted Answer

The instance described in the scenario is an example of personalized marketing, where the website has used Fred's previous purchase history to recommend new books based on his interests. It is not an information leak as the website is using Fred's data with his consent, nor is it a breach of privacy as it is not sharing his personal information with any third parties. Geotargeting, on the other hand, involves targeting users based on their geographical location, which is not mentioned in the scenario.

Fred Purchased Six Paperbacks from Books2u