Over the past decade,the market for fresh spinach has increased dramatically.However,an outbreak of E.coli bacteria from certain spinach fields reduced spinach sales temporarily.The behavioral component of attitude was most likely affected by this event.

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The outbreak of E.coli bacteria from certain spinach fields would have affected consumers' attitudes towards spinach, specifically their behavioral component of attitude (i.e. their actual purchasing behavior). The temporary reduction in spinach sales indicates that consumers' actions (i.e. buying less spinach) were influenced by their attitudes towards the safety and potential health risks associated with eating spinach.

Over the Past Decade,the Market for Fresh Spinach Has Increased