Question 1

The only inputs that affect a consumer's purchasing decisions are those provided by his or her psychological makeup.

Accepted Answer

While psychological factors do play a role in consumer decision making, there are also other inputs such as societal, cultural, situational, and marketing stimuli that can influence a consumer's purchasing decisions.

Question 2

Understanding of differences among subcultures is essential for developing effective marketing strategies.

Accepted Answer

Different subcultures have unique values, interests, beliefs, and behaviors that shape their purchasing decisions. Understanding these nuances is crucial in tailoring marketing efforts to resonate with these specific groups and increase the effectiveness of campaigns.

Question 3

The situation in which a consumer makes a purchase by rapidly choosing a preferred brand is referred to as limited problem solving.

Accepted Answer

Limited problem solving occurs when consumers engage in a moderate amount of effort and time making a decision, often for purchases that are not habitual but also not of high significance, rather than rapidly choosing a preferred brand without much thought.

Question 4

The Hispanic American population is not a single homogeneous group,but a composite of a number of culturally distinct groups.

Accepted Answer

The Hispanic American population includes individuals from various countries such as Mexico, Puerto Rico, Cuba, and the Dominican Republic, each with their own unique cultures and traditions. Therefore, it is not a single homogeneous group but a composite of culturally distinct groups.

Question 5

Opinion leaders are the first consumers to try new products and then share their experience by word of mouth.

Accepted Answer

Opinion leaders are seen as influential members of a social network who are among the first to adopt new ideas or products and who thereby help to disseminate them to broader audiences through their word-of-mouth communication.

Question 6

Culture refers to the values,beliefs,preferences,and tastes that are handed down from one generation to the next.

Accepted Answer

Culture is the set of values, beliefs, preferences, and tastes that are passed down from one generation to the next.

Question 7

Households with two wage earners are more likely than others to make joint purchasing decisions.

Accepted Answer

When there are two wage earners in a household, there is likely to be more communication and collaboration regarding financial decisions, including joint purchasing decisions. This does not mean that households with one wage earner cannot make joint purchasing decisions, but they may be less common.

Question 8

Purchasing music from the Apple iTunes website is considered a high-involvement purchase decision because music is a unique personal choice.

Accepted Answer

Purchasing music from the Apple iTunes website is typically considered a low-involvement purchase decision because it involves a small expenditure and low risk, making it a routine decision rather than one that requires extensive research or consideration.

Question 9

Marketing strategies that prove successful in one country are invariably applied successfully in international markets as well.

Accepted Answer

This statement is false. Marketing strategies that work well in one country may not be as effective in another. Cultural, social, and economic differences can significantly influence the success of a marketing strategy in different international markets. Therefore, it is important to adapt and tailor strategies to different markets rather than assuming one strategy will work universally.

Question 10

The three largest and fastest-growing U.S.ethnic subcultures are Hispanic Americans,African Americans,and Asian Americans.

Accepted Answer

According to the U.S. Census Bureau, as of 2020, Hispanic Americans, African Americans, and Asian Americans are the three largest ethnic subcultures in the U.S. and they are also among the fastest-growing.

Question 11

The number of brands included in the evoked set may vary according to the situation and the person.

Accepted Answer

The evoked set is a subset of brands that a consumer considers when making a purchasing decision. The size of the evoked set can depend on various factors such as the individual's past experiences, knowledge, and the product category. Therefore, the number of brands in the evoked set can vary from person to person and situation to situation.

Question 12

All Hispanics speak the single universal form of Spanish.

Accepted Answer

Spanish is a language with many variations and dialects, and each Spanish-speaking country has its own unique form of Spanish influenced by regional accents, vocabulary, and grammar. While there are some universal features of Spanish that are recognized by all speakers, there are many differences between regional variations of the language.

Question 13

Dale and Lisa,ranchers from Wyoming,found that the meat of their large,slow-growing hogs were not selling in American grocery stores.However,the animals command premium prices in Japan where the meat is enjoyed for its flavor and fat content.The purchasing influence they are experiencing is a cultural influence.

Accepted Answer

The fact that their hogs are in demand in Japan due to the cultural preference for their meat flavor and fat content is an example of cultural influence on purchasing behavior.

Question 14

The Asian American subculture consists of numerous ethnic groups,each of which brings its own language,religion,and values to the marketplace.

Accepted Answer

The statement is true. Asian Americans come from a variety of ethnic backgrounds and each group has their own unique language, religion, and values.

Question 15

Over the past decade,the market for fresh spinach has increased dramatically.However,an outbreak of E.coli bacteria from certain spinach fields reduced spinach sales temporarily.The behavioral component of attitude was most likely affected by this event.

Accepted Answer

The outbreak of E.coli bacteria from certain spinach fields would have affected consumers' attitudes towards spinach, specifically their behavioral component of attitude (i.e. their actual purchasing behavior). The temporary reduction in spinach sales indicates that consumers' actions (i.e. buying less spinach) were influenced by their attitudes towards the safety and potential health risks associated with eating spinach.

Question 16

Maslow's hierarchy of needs begins with self-actualization needs and progresses to physiological needs at the highest level.

Accepted Answer

Maslow's hierarchy of needs begins with physiological needs at the lowest level and progresses to self-actualization needs at the highest level.

Question 17

Marketers are finding new product opportunities with two-income families demanding goods and services that fill the need for convenience,health,safety,and time constraints.

Accepted Answer

This statement is true as marketers are catering to the needs of two-income families by offering products and services that meet their requirements of convenience, health, safety, and time constraints.

Question 18

Aston decides to buy all electronic goods from a particular retailer because of his satisfactory past experiences with the retailer.Aston is exhibiting the affective component of attitude.

Accepted Answer

The affective component of attitude relates to emotions and feelings, while Aston's decision is based on past experiences, which is more related to the cognitive component.

Question 19

Syncratic role is seen when partners independently make an equal number of purchase decisions.

Accepted Answer

The answer of Syncratic role is seen when partners independently...

Question 20

Social class has rankings determined by income,occupation,education,family background,and location of residence.

Accepted Answer

Social class is determined by various factors including income, occupation, education, family background and location of residence. These factors contribute to the ranking and categorization of individuals into different social classes such as lower class, middle class, and upper class.

Quiz 6: Consumer Behavior