If 'B' represents consumer behavior,'I' represents interpersonal influences,'P' represents personal influences,and 'E' represents pressures exerted by outside environmental forces,Kurt Lewin's statement,rewritten to apply to consumer behavior,states that:
A) B = f (I,P).
B) P = f (B,P).
C) B = (I,E).
D) P = (I,E).

Question

Quizplus · Accepted Answer

Kurt Lewin's statement "Behavior (B) is a function (f) of the person and the environment (P × E)" can be rewritten as B = f (P,E). However, in the context of consumer behavior, the person can be further segmented into personal influences (P) and interpersonal influences (I). Therefore, the equation becomes B = f (I,P,E), which is represented by choice A.

If 'B' Represents Consumer Behavior,'I' Represents Interpersonal Influences,'P' Represents Personal