The Asch phenomenon states that individuals will:
A)follow their personal influences more closely than any other influence.
B)conform to majority rule, even if it contradicts their beliefs.
C)purchase products that the majority deems unfit.
D)avoid problem-solving behavior for all purchases.

Question

Quizplus · Accepted Answer

The Asch phenomenon, also known as conformity, is the tendency for individuals to conform to the behavior and opinions of others within a group, even if it contradicts their own beliefs. This has been demonstrated in numerous studies where participants were asked to match the length of lines or answer simple questions while in a group with confederates who intentionally gave wrong answers. The majority influence caused many participants to conform to the incorrect answer, even if it went against their own judgment.

The Asch Phenomenon States That Individuals Will