Neuromarketing is defined as:
A)using the Internet to view products on informational websites.
B)selling products solely through the brick and mortar stores.
C)eliciting emotions to motivate people toward a purchase.
D)using data analysis techniques to project consumption data.

Question

Quizplus · Accepted Answer

Neuromarketing involves using insights from neuroscience and psychology to understand and influence consumer behavior. One way this is done is by eliciting emotions in consumers through advertising, packaging, and other marketing efforts, in order to motivate them towards a purchase. Options A, B, and D do not accurately describe neuromarketing.

Neuromarketing Is Defined As