While making purchasing decisions,consumers are likely to buy products they believe will move them closer to their _____ self.
A)real
B)neutral
C)actual
D)ideal

Question

Quizplus · Accepted Answer

Consumers are more likely to purchase products that they believe will move them closer to their ideal self, which is the version of themselves they aspire to be. This can be based on personal values, lifestyles, and goals. Marketers often use this concept to create marketing messages that appeal to consumers' aspirations and help them envision how the product can help them achieve their ideal selves.

While Making Purchasing Decisions,consumers Are Likely to Buy Products They