During the search step of the consumer decision process, the consumer:
A) realizes that it is time to make a change from the present situation.
B) develops a set of evaluative criteria to guide the purchase decision.
C) begins to notice favorable word-of-mouth communication about the product.
D) gathers information about the attainment of a desired state of affairs.

Question

Quizplus · Accepted Answer

During the search step, consumers gather information about how to achieve their desired state, which involves researching products or services that can fulfill their needs or solve their problems.

During the Search Step of the Consumer Decision Process, the Consumer