The postpurchase evaluation of the consumer decision process attempts to measure the:
A) selling success experienced by the vendor.
B) follow-up effectiveness of the firm.
C) consumer satisfaction with the purchase.
D) advertising influence on the purchase.

Question

Quizplus · Accepted Answer

The postpurchase evaluation phase in the consumer decision process specifically aims to assess the consumer's satisfaction with the purchase, determining whether the product or service met, exceeded, or fell short of their expectations.

The Postpurchase Evaluation of the Consumer Decision Process Attempts to Measure