_____ refers to a first-time or unique purchase situation that requires considerable effort by decision makers.

Question

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New-task buying refers to a situation where the buyer is making a purchase decision for the first time or in a unique situation, requiring considerable effort by decision makers to gather information and evaluate alternatives before making a purchase. Straight rebuying refers to a routine purchase made without much evaluation or consideration of alternatives. Modified rebuying refers to a situation where the buyer has purchased the product before but is now considering new alternatives or suppliers. Primary buying is not a commonly used term in the context of organizational buying.

_____ Refers to a First-Time or Unique Purchase Situation That