When a business purchaser reorders a product that has performed satisfactorily in the past without assessing competing options,the buying situation is called:

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A straight rebuy describes a buying situation where a purchaser reorders a product that has previously performed satisfactorily without assessing competing options. In this case, the buyer already knows what they want and are simply repurchasing it, which requires minimal effort and decision-making. This is the simplest form of buying situation and is characteristic of routine purchases for products that are considered standard or low-risk.

When a Business Purchaser Reorders a Product That Has Performed