How do values and attitudes affect the selective attention process?
A)Values and attitudes don't affect how people deal with information at all.
B)People tend to only absorb information that is unrelated to their values and attitudes.
C)People pay attention to information that is consistent with their values and attitudes.
D)People pay attention to information that conflicts with their values and attitudes.
E)People pay attention to information only when it describes things for which they have no values or attitudes.

Question

Quizplus · Accepted Answer

People are more likely to notice and remember information that aligns with their existing values and attitudes, as it reinforces their beliefs and is easier to process.

How Do Values and Attitudes Affect the Selective Attention Process