The assumptions and values that direct everyone in the organization toward the "right way" of doing things are called:

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Organizational culture refers to the shared assumptions and values that guide the behavior of individuals within an organization. It includes the norms, beliefs, and values that shape the way people perceive and interact with one another, as well as the organization's goals and strategies. Organizational culture is important because it helps to establish a sense of identity, purpose, and direction for the organization as a whole, and it provides a framework for decision-making, communication, and cooperation among employees.

The Assumptions and Values That Direct Everyone in the Organization