LuLuLemon Athletica,which specializes in athletic wear for women,recently launched a website featuring Ivivva,a new line of athletic and dance clothing for girls.Based on the information given in this example,LuLuLemon Athletica is using _____ segmentation to segment its markets.

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LuLuLemon Athletica is using demographic segmentation as they are targeting a specific age group and gender with the introduction of their new line of clothing for girls.

LuLuLemon Athletica,which Specializes in Athletic Wear for Women,recently Launched a Website