"Intimates" is a segment of consumers identified by Roper and it consists of those people who value:
A) professional and material goals.
B) family and personal relationships.
C) duty and tradition.
D) knowledge and education.

Question

Quizplus · Accepted Answer

The segment of consumers identified as "Intimates" by Roper values family and personal relationships, hence option B is the best choice. Option A is more aligned with the "achievers" segment, option C is more aligned with the "traditionalists" segment, and option D is more aligned with the "innovators" segment.

"Intimates" Is a Segment of Consumers Identified by Roper and It