In the VALS system,action-motivated consumers are those who:
A)have a set of ideas and morals or principles they live by.
B)are influenced by symbols of success.
C)seek physical activity, variety, and adventure.
D)have high energy level and are eager to buy products.

Question

Quizplus · Accepted Answer

Action-motivated consumers are those who seek physical activity, variety, and adventure, according to the VALS system. They prioritize excitement and stimulation, and are willing to take risks. They tend to be younger and more impulsive. Therefore, option C is the best choice. Options A and B are incorrect because these describe other segments according to VALS, while option D is a vague description that could apply to several other segments as well.

In the VALS System,action-Motivated Consumers Are Those Who